UK consumers buy most and spend most on-line and on-line shopping is the second most popular activity undertaken on-line across the UK, France, Germany and Italy. But data from Mediascope Europe show that this masks significant variations in behaviour between consumers in these countries. The data show that consumers in the UK made more than double the number of on-line purchases in the past six months (19) than consumers in any other major European country except Poland (14).

In addition, the total value of on-line purchases made in the past six months was highest in the UK (£1031). This was nearly double the amount spent by consumers in the next-placed country, Germany (£595).

So the UK is a great place to have an on-line retail presence.

Which means there's plenty of competition so if your site disappoints your visitors in anyway that competition is just a click away.