Embarrassing website own goal could have been avoided

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A job ad that ended with the words "Usual rubbish about equal opportunities employer etc" had staff at a Liverpool Hospital trust in hot water this week - and it may have caused a few smiles, but surely also major headaches for those involved.

With the best will in the world, managing content of websites can be an enormous task and human nature often allows errors - in this case clearly 'draft' content - to be published online for the world to see. 

The story about the Broadgreen University Hospital's website was carried by the BBC this week and chimes with the latest chapter in the way Sitemorse can help with website governance.

The Sitemorse ' Engine' can be used to search for 'banned' content, even for  poor spelling, as part of the  production process, providing alerts that can help overworked managers avoid this kind of problem.

The hospital trust has launched an enquiry into how the offending content - which has since been removed - was published and had to put out a lengthy statement around its commitment to equal opportunities.

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