Don't add insults to to your online offerings

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muppets.jpgRed-faced bosses at Goldman Sachs are busy scanning company emails for the word "Muppet" following revelations from a disgruntled senior ex-employee that the word was routinely used to refer to clients.

An extreme example, but it tends to spotlight what can happen when inappropriate words get into an organisation's electronic domain. Company websites rather than internal emails can often have wrong or inappropriate wording, often outside the immediate control of content managers. 

Website managers who deploy our new 'Governisation' platform across their enterprises get automated content screening pre launch to ensure nothing slips through and across live sites to ensure that no content feeds deliver such inappropriate content.

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