OK - with nearly three full months to Christmas, we must be mad talking about the C-word already, but if you're a shopkeeper, the need for planning means that now is the time to be getting ready.
That's why you'll find many high street retailers have sneakily started to display stuffed reindeer and turkey trimmings at the back of their stores, even as the last dregs of Indian Summer has had us all sweltering over the last couple of weeks.
Online retailers had the best-ever Christmas last year, believe it or not, right in the middle of the worst recession of a generation, with more than 2.1 billion UK visits to retail websites, and 44% of Britain's online adult population spending a total of £2.8bn in internet purchases.
So, E-retailers, now's the time to think about a pre-Christmas website health check from Sitemorse.
A staggering 22 per cent of web users say they have not been able to complete purchases because of technical problems with websites, according to recent research, and that must mean an enormous amount of lost sales because of duff links, bad code and sites that are still, despite changes in the law, inaccessible to disabled users who make up a solid percentage of prospective online buyers.
Our most recent retail survey in September covering the 250 top global companies found still only a handful have error-free sites and standards actually appeared to have dropped since the previous survey three months before.
The start of the appearance of malware and phishing links in retail websites seem to indicate they are not being looked after properly by their owners - and that may mean the retailers involved will be paying via their cash registers for any neglect and consequential lost sales come Christmas Day.
Sitemorse offers independent, authoritative and accountable software to ensure the quality, compliance, performance, availability and compatibility of your web estate. Delivered as a web service , it not require any client setup or management, so retailers can swiftly be assured that their sites are ready to handle the high pre-Christmas traffic of the next few months.
You might be interested to read our recent retail surveys of the Global Top 250 companies and the UK retail top 500. And if you're a retailer wondering how much time you have to start improving your web presence, you might like this blog from Simon Heyes at Internet Retailing.
We are delighted to see Facebook is to offer users some protection against malware and scammers and from next week users will be warned if they are about to click on a link to a malicious website. Such tactics can often trick users into sharing passwords or confidential information.
Recent Comments