Can you imagine a major company that does not use the web to communicate with its investors, clients, suppliers and would-be employees?
The largest companies operating across many countries have enormous territories of data, some current - some, unfortunately, out of date- and much of it run by subsidiaries and outside agencies.
Web Estate Governance was a phrase that didn't exist a few years ago, but as the importance of web communications has risen, more and more functions within organisations now have a vested interest in getting their messages across.
And the politics doesn't end inside the company, because more and more external regulation and outside standards are now in the mix. From EU rules on cookies to UK accessibility laws, the list of things a website needs to cover grows almost by the week.
Having a proper methodology for managing the website is much more crucial now than ever before, and having the tools to support that is essential for any web manager who wants to manage his or her time properly.
As websites have themselves grown in sophistication a number of different solutions for managing their content have developed. Whereas once websites required managers to be skilled in HTML coding, first 'what you see is what you get' editors such as Adobe's Dreamweaver and then bespoke content management systems became the order of the day.
These changes allowed 'non-techie' users to develop websites - but a consequence was that web managers using them did not necessarily understand exactly how they worked. Perhaps something else was needed beyond the content management system to ensure all worked well.
Sitemorse is used by many web managers in organisations large and small through the process of planning a site, getting it online and then ensuring it meets all its targets.
Beginning as the tool of choice for those who wanted to ensure their site was free of broken links and code errors, through various versions the Sitemorse software 'engine' has grown and developed alongside the web to become something that can be used much more holistically as part of the planning process of determining what the site should achieve, to building it while ensuring it covers all the necessary bases around internal 'brand' compliance, to meeting current standards around code quality and speed while also meeting third-party requirements, law and regulation.
Sitemorse Sitemorse's Web Managers Toolkit was developed so writers and editors not necessarily skilled in writing HTML code could keep control of their sites from the outset. The tool works with any of the content management systems currently on the market and can be used to audit or test any web pages in development - whether they are on an internal development site or the internet itself.
At the development stage of a website, it can be easy for any developer to lose sight of the end product. Sitemorse provides a series of proven solutions to assist developers at each and every stage in the site building process Sitemorse CMS Integration (SCI) sits in your content management system; after you complete the page, we run our full suite of tests, checks and measures to verify your content is ready for the public. This includes checking that any email addresses and links are valid and work, and we can validate against specific brand rules and make you aware of any accessibility problems that exist on a new page.
Another great advantage of Sitemorse is that it works on external servers with nothing to download, so can be used alongside many different content management systems. Sitemorse looks at your site from the outside, rather than the inside, like your CMS, and can spot errors it fails to find.
We are delighted to see Facebook is to offer users some protection against malware and scammers and from next week users will be warned if they are about to click on a link to a malicious website. Such tactics can often trick users into sharing passwords or confidential information.
A browser-based solution to the latest change to the law on cookies is unlikely to work, according to Sitemorse.
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