Javascript is an essential element in the web these days - supporting page interaction, offering site engagement along with providing visitor feedback and analytics reporting.

- But what if there are problems with the setup / code and or configuration?

For those running and relying on the results from their web analytics tools, ensuring pages are setup & tagged correctly is imperative. Checking that they are, until now, has been a time consuming, and often hit and miss activity. As well as ensuring your pages / Javascript is working Sitemorse is also offering an addition to its Analytics Module, monitoring and reporting;

•  How many pages are successfully tagged with both <script> and <noscript> versions
•  How many pages are successfully tagged with a <script> but no <noscript> version
•  How many pages are tagged but with problems
•  How many pages are completely untagged (i.e. no attempt made to tag)
•  For each cookie scope found, the scope and the number of pages using that scope
•  For each analytics data keyword, the number of different values seen for that keyword

For further information, and or to request a demonstration, please email sales@Sitemorse.com

Knowledge is Everything.

When you are selling to someone face to face it's easy to judge how interested the person is in what you're showing them.  You can tell how engaged they are with the conversation.  You can see how they react to what you say.  You can tell when they're getting bored and you can attempt to re-engage with them.

When someone is using your Website to investigate whether to buy something from you it's a completely different story.   You get none of that visual feedback.  At it's most basic all you might know is whether they bought something or not.  But you neither know why they did or why they didn't.

Web Analytics aims to give you some "feedback" on the experience of using your website so that you can tune your site to attract, retain and transact with as many visitors as possible.  Knowing what attracts people, keeps them on your site and convinces them to buy from you is your Holy Grail.

Most Web Analytics products work by inserting a small amount of code into the pages you want to analyse.  In some cases this is a manual process and in others it is dynamic as the pages are being served up.  Either way this code is an essential part of capturing the data to be analysed.

As with most processes such as this problems can occur.

• It might be that the code isn't inserted in the right pages
• It might be the code isn't inserted correctly - perhaps you cut & pasted but missed some of the code
• It might be that it's an old version of the code that's not been updated.

There are many potential problems that might disrupt your data gathering.  And finding out that it wasn't implemented properly by finding out that your are missing essential data is the wrong way to go about it.

We are introducing a chargeable option to test for the correct implementation of the code from the major analytics vendors.  The order in which we'll do this, by and large, will be based on demand from our client base and the interest of the vendors to work with us.

The service aims to test for all the problems associated with implementing Analytics code.  Because Sitemorse can check all of your pages and it's looking at them from the web it can check

• If the code is present
• If it's implemented correctly
• If it's the correct code
• If it's the right version
• etc. etc.

And because it's looking at it from the web it can do this even for those Analytics tools that dynamically insert the code as the pages are served up.  Including pages that are hosted on services such as Akamai.

 Knowledge is Everything is all very well but that knowledge has to be based on information you can gather.  Making sure that your knowledge is based on accurate information is an essential part of any Web Analytics campaign.